Niche Marketing Techniques
April 17, 2010 by wpautoblog
Filed under Niche Marketing
Brian McClelland asked:
To be successful in niche marketing and from that to be able to make money on-line you must learn about search engines and how pages are ranked. I do not expect anyone to become a search engine guru, unless that is what you want to become, however you must understand how to find long term keywords that have the greatest number of searches but with the least number of competing pages. Long term keywords are the best way to get good rankings on the search engines.
I am assuming that you are not completely new to Internet Marketing and that you understand what I mean when I talk about niche marketing. Niche marketing is one of the most profitable marketing areas on the internet, however to be successful in niche marketing you will need to do your research and find the best keywords to get your pages ranked highly by the search engines which will enable you to sell products.
People will tell you that to get into niche marketing, you build a blog or a website, visitors come to your website, buy your products and you pick up the income. That is true once you have put in the preparatory work including using you brain to root out the best keywords for your product. To do this you firstly need to think like your customer. If you were a potential customer within your niche what would you be searching for and what search phrases would you use. This is exactly what your potential customers will do.
You need to come up with as many key words or search phrases that your customer may use. The most high ranking keywords are called long-tailed keywords, these are keywords containing at least three or more words, hence the name long-tailed keywords. Long tailed keywords tend to bring in the most targeted traffic, since they are very specific to the niche you are marketing in. To be successful you should think up a list of 10 long tailed keywords for your campaign.
Once you have identified your 10 long tailed keywords you then need to test them to ensure they are profitable and to find out how many competing pages you will encounter with these keywords. You need to take each long tailed keyword, enclose them in quotation marks and then type them into a search engine. If there are paid adverts on the search page and the results that come back are less than 10,000 then you have selected good keywords that will generate a profitable campaign for you.
If the results returned are more than 10,000 then you are going into a very competitive area and you are better going back to your keyword selection to find these long tailed keywords with less competition. Again, if there aren’t any paid ads on the search page then the chances are that these are not profitable keywords and you should discard them and research different keywords.
Do your keyword research up front and you will increase the chances of selling into a niche and making the money that brought you into niche marketing to start with.
niche+marketing
To be successful in niche marketing and from that to be able to make money on-line you must learn about search engines and how pages are ranked. I do not expect anyone to become a search engine guru, unless that is what you want to become, however you must understand how to find long term keywords that have the greatest number of searches but with the least number of competing pages. Long term keywords are the best way to get good rankings on the search engines.
I am assuming that you are not completely new to Internet Marketing and that you understand what I mean when I talk about niche marketing. Niche marketing is one of the most profitable marketing areas on the internet, however to be successful in niche marketing you will need to do your research and find the best keywords to get your pages ranked highly by the search engines which will enable you to sell products.
People will tell you that to get into niche marketing, you build a blog or a website, visitors come to your website, buy your products and you pick up the income. That is true once you have put in the preparatory work including using you brain to root out the best keywords for your product. To do this you firstly need to think like your customer. If you were a potential customer within your niche what would you be searching for and what search phrases would you use. This is exactly what your potential customers will do.
You need to come up with as many key words or search phrases that your customer may use. The most high ranking keywords are called long-tailed keywords, these are keywords containing at least three or more words, hence the name long-tailed keywords. Long tailed keywords tend to bring in the most targeted traffic, since they are very specific to the niche you are marketing in. To be successful you should think up a list of 10 long tailed keywords for your campaign.
Once you have identified your 10 long tailed keywords you then need to test them to ensure they are profitable and to find out how many competing pages you will encounter with these keywords. You need to take each long tailed keyword, enclose them in quotation marks and then type them into a search engine. If there are paid adverts on the search page and the results that come back are less than 10,000 then you have selected good keywords that will generate a profitable campaign for you.
If the results returned are more than 10,000 then you are going into a very competitive area and you are better going back to your keyword selection to find these long tailed keywords with less competition. Again, if there aren’t any paid ads on the search page then the chances are that these are not profitable keywords and you should discard them and research different keywords.
Do your keyword research up front and you will increase the chances of selling into a niche and making the money that brought you into niche marketing to start with.
niche+marketing
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Niche Marketing: Tactics to Use To Make Money With Niche Marketing
April 17, 2010 by wpautoblog
Filed under Niche Marketing
Karl Augustine asked:
Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy to find solid resources on the Internet that can teach you how to make money with niche marketing.
Niche marketing online is a distinct segment of Internet marketing and is the quickest way to get maximum exposure if you know how to leverage the search engines to draw attention to your niche web site.
There’s many things to learn to be successful and profit from niche marketing and your USP (Unique Selling Proposition) will dictate exactly how to plan your attack to successfully market to customers in your niche.
If you plan to use niche marketing to draw visitors to your web site, here’s a few tactics that you can use to make money:
Niche Marketing Tactic #1, “Research”
Fully utilize all of the research mechanisms that you can find in order to make sure that you truly understand your niche and all of its nuances.
This requires understanding what tools are best to use so you can understand what your target niche market does day to day, where they spend their time online, and what makes them tick from a personal and business perspective.
Niche Market Research ([http://www.nichemarketresearch.com])offers free reports and articles to help you make the most of your research time.
Niche Marketing Tactic #2, “Define your paying niche”
Clearly define who will make up your niche market and make sure that the people in that niche market are willing to pay for the solution that you provide to their problems.
A niche is a clear subset of a larger category.
An example of what a niche market is not: “People who want to learn how to shoot better scores in golf.”
In this example, there are far too many people within the main category (golf) to make this a true niche. Virtually everyone who plays golf will want to play better and shoot better scores so this wouldn’t qualify as a niche, much less a category worth pursuing.
An example of a niche market: “Women who play golf who want to learn how to drive the ball longer and straighter.”
This would be a niche because it clearly defines and segments who you’ll cater to and why they would need your service.
After clearly defining your niche market, you should make sure that they are willing to pay for your services. The easiest way to determine this in the online world (other than using common sense) is to find web sites that may be close to, or even in your niche, and see if those web sites charge a fee for their services.
In addition, you should look to see if there is a reasonable level of competition between those web sites.
If you see more than a few sites listed on a SERP (Search Engine Result Page) that cater to female golfers for a fee, chances are the people who are your target customer will pay for your services for solving their problem – women who can’t consistently hit long straight drives in golf.
Niche Marketing Strategy #3, “Choosing keywords and domain names”
Research and choose your keywords carefully so you can acquire the best domain name for your site. Niche marketing most often includes maximizing the way search engines work to make sure that your web site gets listed n the first page of the SERP’s from your chosen keywords. Your domain name contributes to getting those first page results.
Go to Digitalpoint’s keyword suggestion tool and type in keywords that you feel people would use to find the product or service that you offer within your niche. Look at the number of searches performed per day for those keywords and review the other keywords listed.
http://www.digitalpoint.com/tools/suggestion/
Type the keyword phrase that you think best suits your USP’s target customer into Google and assess whether or not you can reasonably compete with the sites that are listed on page 1 of the SERPs.
Can you get a page 1 ranking knowing that you’ll have to compete with the sites already listed?
Repeat the process until you have decided what your main keywords will be for your product or service within your niche.
Those keywords should be in your domain name and preferably, they should be your entire domain name.
Example: if you’ve concluded that ‘blue widgets’ best suits your USP and you feel that you can compete for page 1 listings on the SERPs with the sites that come up on page 1 for the keyword ‘blue widgets’, then a good domain name for your niche marketing site would be ‘bluewidgets.com’.
Niche Marketing Tactic #4, “Posting keyword rich articles or reports throughout the web”
Niche marketing doesn’t differ from any other online search engine marketing, posting relevant content is the best way (bar none) to get the right type of traffic to your niche site.
Writing keyword rich articles or reports and posting them to high traffic web sites is a great way to make sure that you get maximum exposure within your niche market. People will use your keywords to search for information about the topic that they have interest in, and they will come across your web site on the search engines results.
Niche marketing caters to a distinct and select group of people who need what you have to offer. If you define your niche properly and make sure that your ability to solve their problem is something that they will pay for, you will have established a “money maker”.
Utilize the search engines to make it easy for your niche market to find your service or product. Niche marketing is the easiest way to be successful on the Internet if you do the proper research.
niche+marketing
Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy to find solid resources on the Internet that can teach you how to make money with niche marketing.
Niche marketing online is a distinct segment of Internet marketing and is the quickest way to get maximum exposure if you know how to leverage the search engines to draw attention to your niche web site.
There’s many things to learn to be successful and profit from niche marketing and your USP (Unique Selling Proposition) will dictate exactly how to plan your attack to successfully market to customers in your niche.
If you plan to use niche marketing to draw visitors to your web site, here’s a few tactics that you can use to make money:
Niche Marketing Tactic #1, “Research”
Fully utilize all of the research mechanisms that you can find in order to make sure that you truly understand your niche and all of its nuances.
This requires understanding what tools are best to use so you can understand what your target niche market does day to day, where they spend their time online, and what makes them tick from a personal and business perspective.
Niche Market Research ([http://www.nichemarketresearch.com])offers free reports and articles to help you make the most of your research time.
Niche Marketing Tactic #2, “Define your paying niche”
Clearly define who will make up your niche market and make sure that the people in that niche market are willing to pay for the solution that you provide to their problems.
A niche is a clear subset of a larger category.
An example of what a niche market is not: “People who want to learn how to shoot better scores in golf.”
In this example, there are far too many people within the main category (golf) to make this a true niche. Virtually everyone who plays golf will want to play better and shoot better scores so this wouldn’t qualify as a niche, much less a category worth pursuing.
An example of a niche market: “Women who play golf who want to learn how to drive the ball longer and straighter.”
This would be a niche because it clearly defines and segments who you’ll cater to and why they would need your service.
After clearly defining your niche market, you should make sure that they are willing to pay for your services. The easiest way to determine this in the online world (other than using common sense) is to find web sites that may be close to, or even in your niche, and see if those web sites charge a fee for their services.
In addition, you should look to see if there is a reasonable level of competition between those web sites.
If you see more than a few sites listed on a SERP (Search Engine Result Page) that cater to female golfers for a fee, chances are the people who are your target customer will pay for your services for solving their problem – women who can’t consistently hit long straight drives in golf.
Niche Marketing Strategy #3, “Choosing keywords and domain names”
Research and choose your keywords carefully so you can acquire the best domain name for your site. Niche marketing most often includes maximizing the way search engines work to make sure that your web site gets listed n the first page of the SERP’s from your chosen keywords. Your domain name contributes to getting those first page results.
Go to Digitalpoint’s keyword suggestion tool and type in keywords that you feel people would use to find the product or service that you offer within your niche. Look at the number of searches performed per day for those keywords and review the other keywords listed.
http://www.digitalpoint.com/tools/suggestion/
Type the keyword phrase that you think best suits your USP’s target customer into Google and assess whether or not you can reasonably compete with the sites that are listed on page 1 of the SERPs.
Can you get a page 1 ranking knowing that you’ll have to compete with the sites already listed?
Repeat the process until you have decided what your main keywords will be for your product or service within your niche.
Those keywords should be in your domain name and preferably, they should be your entire domain name.
Example: if you’ve concluded that ‘blue widgets’ best suits your USP and you feel that you can compete for page 1 listings on the SERPs with the sites that come up on page 1 for the keyword ‘blue widgets’, then a good domain name for your niche marketing site would be ‘bluewidgets.com’.
Niche Marketing Tactic #4, “Posting keyword rich articles or reports throughout the web”
Niche marketing doesn’t differ from any other online search engine marketing, posting relevant content is the best way (bar none) to get the right type of traffic to your niche site.
Writing keyword rich articles or reports and posting them to high traffic web sites is a great way to make sure that you get maximum exposure within your niche market. People will use your keywords to search for information about the topic that they have interest in, and they will come across your web site on the search engines results.
Niche marketing caters to a distinct and select group of people who need what you have to offer. If you define your niche properly and make sure that your ability to solve their problem is something that they will pay for, you will have established a “money maker”.
Utilize the search engines to make it easy for your niche market to find your service or product. Niche marketing is the easiest way to be successful on the Internet if you do the proper research.
niche+marketing
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Niche Marketing Examples
April 13, 2010 by wpautoblog
Filed under Niche Marketing
Henry Lawrence asked:
When deciding on your niche you must understand, firstly what a niche market is,
A niche market is a group of people looking for something specific, people who have certain wants or needs within your intended niche.
Here are some niche marketing examples.
It is best to target groups of people who are emotional or fanatical about what you are offering, e.g. sportsmen or hobbyists.
Most golfers seem more than happy to spend money on a the latest product or device that increases the distance of their drive, or maybe corrects a bad swing, these people WANT your product and will buy it because they want it, and want it now.
Different to the group of people who will most probably buy the product, but will take time to look around some more before deciding where they buy from.
And thirdly those who may possibly buy it some time in the future, and you should also realize some people use the internet to review products, and may never buy online.
Another good idea is to try to find something that is in demand in a category where people are happy to spend money, and two of the main things searched for on the internet is ways to avoid “pain” e.g. “Natural headache relief” or how to overcome “problems” e.g. “Cure acne in 3 days”…remember this when choosing your niche.
These are a couple of examples, there are so many more, take your time , brainstorm, if you have done your research and you are happy with your decision, this is a good base to carry you forward.
niche+marketing
When deciding on your niche you must understand, firstly what a niche market is,
A niche market is a group of people looking for something specific, people who have certain wants or needs within your intended niche.
Here are some niche marketing examples.
It is best to target groups of people who are emotional or fanatical about what you are offering, e.g. sportsmen or hobbyists.
Most golfers seem more than happy to spend money on a the latest product or device that increases the distance of their drive, or maybe corrects a bad swing, these people WANT your product and will buy it because they want it, and want it now.
Different to the group of people who will most probably buy the product, but will take time to look around some more before deciding where they buy from.
And thirdly those who may possibly buy it some time in the future, and you should also realize some people use the internet to review products, and may never buy online.
Another good idea is to try to find something that is in demand in a category where people are happy to spend money, and two of the main things searched for on the internet is ways to avoid “pain” e.g. “Natural headache relief” or how to overcome “problems” e.g. “Cure acne in 3 days”…remember this when choosing your niche.
These are a couple of examples, there are so many more, take your time , brainstorm, if you have done your research and you are happy with your decision, this is a good base to carry you forward.
niche+marketing
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Work From Home and Make Money Online Easily With Niche Marketing
April 10, 2010 by wpautoblog
Filed under Niche Marketing
Rob Maggs asked:
Niche Marketing is a proven method of targeting a small group of people who are interested in a specific product.
Niche Marketing is a proven method of targeting a small group of people who are interested in a specific product.
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The Benefits Of Niche Marketing
April 10, 2010 by wpautoblog
Filed under Niche Marketing
Susan Hutson asked:
A niche market is a specialized market segment where you cater to the demand of products/ services that are not currently being supplied to by the main suppliers. It is essentially a narrowly defined market segment.
Why establish a niche market?
Simply because of the great advantage of being the sole supplier – a monopoly, or a single dominant supplier – in your target market. Small businesses may be unaware of that particular niche while large businesses won’t bother with it. The trick is to capitalize on this and develop a niche market where customers are accessible and which isn’t already owned by an established vendor.
Why Niche marketing?
Niche marketing is a very effective means of advertising as it focuses on a specific target group. Unlike other forms of marketing which tend to focus on the entire market niche marketing centers around one particular market segment. This focus on a particular market segment enables you to address the unique requirements of that target group. There a few guidelines to follow when carrying out niche marketing:
1) Meet customers’ unique needs.
Product features and benefits must have a unique appeal to your target market (market niche). You have to provide a tailor made product that will satisfy the unique requirements of your customers. A good starting point is to consider all possible product/ service variations that you can offer.
2) Say the right thing.
It’s important that you speak out to your audience in their language when reaching out to your new market niche. This is to say that it’s critical to understand how your target market works and communicate with your target market as a member of the group not as an outsider. Product features may need to be altered including basic elements apart from carrying out a separate campaign for your new niche.
In situations where the new niche market isn’t affected by demographics (changes in language or customs, an understanding of the key issues of your member’s is still needed to succeed. For example, an online business, which caters to men’s leather goods, wants to also target working women.
As it is with men, they too prefer the ease of shopping online but in their case, they would like more content as they are then able to make a more comprehensive evaluation of the products and the company which markets them. The Web marketer needs to alter the way of communicating by way of expanding its site along with revising its marketing campaign in order to successfully generate more sales from the new niche.
3) Always Test-market.
Prior to taking your next step, perform an assessment of your direct competitors that you’ll encounter in your latest market niche. By doing this you will be able to determine an action plan of how you should go about positioning your products against them.
In order to obtain a good overview of the situation, it’s best that you carry out a competitor analysis by evaluating competitors’ brochures ads, and Web sites, while keeping a lookout for their key sales points, pricing policies, delivery and customer service for instance.
4) But what if there is no existing competition?
As hard as it’s to believe, having no competition at all doesn’t mean all is well. True, this might suggest that other companies haven’t as yet been able to come up with the product or service which this niche wants to buy. On the other hand, it may well be that various companies have attempted and failed in penetrating this group. It’s a good idea therefore to test-market your products carefully in order to determine the market’s response to your products or services and message.
niche+marketing
A niche market is a specialized market segment where you cater to the demand of products/ services that are not currently being supplied to by the main suppliers. It is essentially a narrowly defined market segment.
Why establish a niche market?
Simply because of the great advantage of being the sole supplier – a monopoly, or a single dominant supplier – in your target market. Small businesses may be unaware of that particular niche while large businesses won’t bother with it. The trick is to capitalize on this and develop a niche market where customers are accessible and which isn’t already owned by an established vendor.
Why Niche marketing?
Niche marketing is a very effective means of advertising as it focuses on a specific target group. Unlike other forms of marketing which tend to focus on the entire market niche marketing centers around one particular market segment. This focus on a particular market segment enables you to address the unique requirements of that target group. There a few guidelines to follow when carrying out niche marketing:
1) Meet customers’ unique needs.
Product features and benefits must have a unique appeal to your target market (market niche). You have to provide a tailor made product that will satisfy the unique requirements of your customers. A good starting point is to consider all possible product/ service variations that you can offer.
2) Say the right thing.
It’s important that you speak out to your audience in their language when reaching out to your new market niche. This is to say that it’s critical to understand how your target market works and communicate with your target market as a member of the group not as an outsider. Product features may need to be altered including basic elements apart from carrying out a separate campaign for your new niche.
In situations where the new niche market isn’t affected by demographics (changes in language or customs, an understanding of the key issues of your member’s is still needed to succeed. For example, an online business, which caters to men’s leather goods, wants to also target working women.
As it is with men, they too prefer the ease of shopping online but in their case, they would like more content as they are then able to make a more comprehensive evaluation of the products and the company which markets them. The Web marketer needs to alter the way of communicating by way of expanding its site along with revising its marketing campaign in order to successfully generate more sales from the new niche.
3) Always Test-market.
Prior to taking your next step, perform an assessment of your direct competitors that you’ll encounter in your latest market niche. By doing this you will be able to determine an action plan of how you should go about positioning your products against them.
In order to obtain a good overview of the situation, it’s best that you carry out a competitor analysis by evaluating competitors’ brochures ads, and Web sites, while keeping a lookout for their key sales points, pricing policies, delivery and customer service for instance.
4) But what if there is no existing competition?
As hard as it’s to believe, having no competition at all doesn’t mean all is well. True, this might suggest that other companies haven’t as yet been able to come up with the product or service which this niche wants to buy. On the other hand, it may well be that various companies have attempted and failed in penetrating this group. It’s a good idea therefore to test-market your products carefully in order to determine the market’s response to your products or services and message.
niche+marketing
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Affiliate Marketing 101 – Plugins For Your Affiliate Marketing Blog
April 8, 2010 by wpautoblog
Filed under Affiliate Marketing Blogs
Doug Champigny asked:
As you’re setting up your blog, certain plugins should be added to make your affiliate marketing web site as powerful as possible. Since you only really have full control of your blog plugins on self-hosted blogs, when you start affiliate marketing you want to set up your own WordPress blog on your own hosting account.
Assuming you’ve installed your new blog, it’s time to decide which plugins you’ll want to include to help automate some of your affiliate marketing tasks. No doubt you’d like to start earning affiliate commissions as quickly as possible, so the more you can automate your systems without needing to become too technical the better!
The success of your affiliate marketing blog is dependent on targeted traffic, so the most important plugins are all going to be used to aid in that cause. First, you’ll want to make sure the search engines are aware of every posting you make, so one of the various Search Engine Optimization (SEO) plugins is the first to install. These usually control your title, keyword and description tags and sometimes the URL chosen for each post, so be sure to pick one and install it before you make even your first post to your affiliate blog.
Once your audience and the search engines find your affiliate marketing web site, you’ll want them all to be able to find everything you have for them there. For that, use 1 or 2 plugins designed to create sitemaps. The search engines will want to follow an RSS feed while the visitors will want a simple linking structure, so be sure whichever plugins you use create both an HTML sitemap and an XML sitemap. You don’t need to know the differences or the technical aspects – just be sure your affiliate marketing blogs are sporting both.
You can also get both direct traffic and search engine friendly backlinks to each post using plugins. Use one to notify your Twitter followers each time you post, and be sure your visitors see buttons they can use to let their followers know about your post through Web 2.0 sites like Twitter, Google Buzz and FaceBook at the very minimum. Numerous variations exist of plugins that will link to your affiliate marketing web site from the social bookmarking sites as well, so take time to explore a few and choose the one that’s best for your particular strategies.
Those are the basic plugins you’ll want installed for your affiliate marketing blogs, and with the advances in today’s WordPress system they all install with push-button simplicity – if you’re not familiar with how to install them either check the help files at WordPress.org or search for how-to help at directories like Google or YouTube.
As you become more experienced as an affiliate blogger, you’ll want to install plugins for your audio and video files too, to help attract targeted traffic from the podcasting and vlogging worlds as well – these are huge additional lead sources you may be able to tap into using your affiliate marketing blogs as you advance.
affiliate+marketing+blogs
As you’re setting up your blog, certain plugins should be added to make your affiliate marketing web site as powerful as possible. Since you only really have full control of your blog plugins on self-hosted blogs, when you start affiliate marketing you want to set up your own WordPress blog on your own hosting account.
Assuming you’ve installed your new blog, it’s time to decide which plugins you’ll want to include to help automate some of your affiliate marketing tasks. No doubt you’d like to start earning affiliate commissions as quickly as possible, so the more you can automate your systems without needing to become too technical the better!
The success of your affiliate marketing blog is dependent on targeted traffic, so the most important plugins are all going to be used to aid in that cause. First, you’ll want to make sure the search engines are aware of every posting you make, so one of the various Search Engine Optimization (SEO) plugins is the first to install. These usually control your title, keyword and description tags and sometimes the URL chosen for each post, so be sure to pick one and install it before you make even your first post to your affiliate blog.
Once your audience and the search engines find your affiliate marketing web site, you’ll want them all to be able to find everything you have for them there. For that, use 1 or 2 plugins designed to create sitemaps. The search engines will want to follow an RSS feed while the visitors will want a simple linking structure, so be sure whichever plugins you use create both an HTML sitemap and an XML sitemap. You don’t need to know the differences or the technical aspects – just be sure your affiliate marketing blogs are sporting both.
You can also get both direct traffic and search engine friendly backlinks to each post using plugins. Use one to notify your Twitter followers each time you post, and be sure your visitors see buttons they can use to let their followers know about your post through Web 2.0 sites like Twitter, Google Buzz and FaceBook at the very minimum. Numerous variations exist of plugins that will link to your affiliate marketing web site from the social bookmarking sites as well, so take time to explore a few and choose the one that’s best for your particular strategies.
Those are the basic plugins you’ll want installed for your affiliate marketing blogs, and with the advances in today’s WordPress system they all install with push-button simplicity – if you’re not familiar with how to install them either check the help files at WordPress.org or search for how-to help at directories like Google or YouTube.
As you become more experienced as an affiliate blogger, you’ll want to install plugins for your audio and video files too, to help attract targeted traffic from the podcasting and vlogging worlds as well – these are huge additional lead sources you may be able to tap into using your affiliate marketing blogs as you advance.
affiliate+marketing+blogs
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